Pour le magazine L’Officiel Paris, Lana Del Rey s’est ainsi transformée en Rosalita, diva hispanique en dentelle, capes et boléros sous le soleil
californien. Sur l'intro de "Cola" (est ce là un signe?), Lana Del Rey se lance dans un monologue envoûtant:
"With music strong I come, with my cornets and my drums,
I play not marches for accepted victors only, I play great marches for conquered and slain persons.
Have you heard that it was good to gain the day?
I also say it is good to fall, battles are lost in the same spirit in which they are won.
I beat and pound for the dead,
I blow through my embouchures my loudest and gayest for them"